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Uprimna vdaka za rady a reakcie ..ehm.. Inak otazka znela asi tachto: Read the following extract from Studying Film ( Abrams, Bell and Udris ), which comments on the importance of new technologies for contemporary Hollywood cinema. How far do U agree that these new technologies are important for film production? Give some esamples to support your views. ( U r not expected 2 have any detailed knowledge of new technologies ) You should not exceed 500 words ) Since the Studio System era (1930s to 1950s), Hollywood has continued to see new technologies developed which played a significant part in the success of the industry. This happened in two ways. First, improvements in camera, sound, colour, viewing and computer/digital technologies have led to the creation of more technologically sophicticated films which have helped to attract audiences back into the cinemas. Second, the major studios sought to maximise the potential of rapid growth of new media technologies, in particular cable, satellite and video technology. Cable and satellite stations were eager to pay large sums to screen Hollywood films and increasingly most films now recoup initial budgets on video sales and rentals. Altogether, the revenue from cable tv, satellite and video has begun to overtake that from theatrical release. |
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