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How and why the abundance of choice in modern society is actually making us miserable

TEDTalks: Barry Schwartz (2005)
http://www.youtube.com/watch?v=VO6XEQIsCoM

Barry Schwartz is a sociology professor at Swarthmore College and author of The Paradox of Choice. In this talk, he persuasively explains how and why the abundance of choice in modern society is actually making us miserable.

(Recorded July 2005 in Oxford, UK. Duration: 20:22 )