Shaw, Hillary J. Resisting the Hallucination of the Hypermarket [html]. In International Journal of Baudrillard Studies, vol. 5, number 1 (january 2008).

The twentieth century has witnessed a fundamental change in the spatial organisation of retailing. Beginning in America (1916), spreading to Europe from the 1960s, and then to almost every other part of the world, consumers began increasingly to patronise out-of-town supermarkets and malls abandoning local shops and the city-centre. These malls, termed “drugstores” by Baudrillard, seduced shoppers through the wide choice of goods they offered, through offering a safe, comfortable, controlled, and predictable environment, and through intense advertising. This comprised advertising of both the goods within the mall and of the mall itself: