hm, tusim som trochu offtopic :) ale aj tak, mozno zaujimavy clanok:

Net communities may be key to future of politics

Business Web sites that foster an aura of community trust may hold the key to the future of online politics.

A panel of Internet gurus gathered Friday at the fifth annual Votes, Bits & Bytes conference here, held by the Berkman Center for Internet & Society at Harvard Law School to discuss the impact of Internet business models on online politics.

The panelists said the most valuable lesson online campaigners may be able to garner from Web-based companies is that building a sense of trust remains at the center of winning loyalty from customers or political followers.

Among the panelists were Web luminaries including Esther Dyson, the former head of Web governance body the Internet Corporation for Assigned Names and Numbers, and Craig Newmark, the founder of classifieds and community site Craigslist. Dyson currently serves as editor at large for CNET Networks, publisher of News.com. Newmark works in customer service at Craigslist.

"The golden rule is really how people want us to operate," Newmark said. "They want business sites and political sites to adhere to our shared values of being fair with one another and treating each other with respect."
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To Cohen, the reason why eBay has been so successful is linked inextricably to the morals expressed on the company's business card-size ideology outline. The values card, the brainchild of company founder Pierre Omidyar, includes reminders that people are generally good, that they usually treat others the way they wish to be treated, and that the company strives to foster an open, honest environment among its customers.
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