mate tip na knihu o politickom marketingu v case socialnych medii?
nejaky zakulisny pohlad o tom ako sa tvorili uspesne politicke znacky ako Obama, Trudeau, pripadne u nas mozno Caputova, Vallo, ... strategie, problemy, ... zaujima ma ten fenomen.

e:
este k pozadiu -- navnadil ma tento clanok v Guardian Justin Trudeau: the rise and fall of a political brand. Prekvapilo ma do akych detailov su niektore kroky premyslene, napr.:
"To avoid any inelegant photos or video – “Getting off a bus is such an ugly shot,” Trudeau told his communications director that morning, in comments captured by the Canadian Broadcasting Corporation – Trudeau’s team misled the media about where they should meet the new prime minister, ensuring that the first images the press got were of him strolling from 24 Sussex to the governor general’s official residence, Rideau Hall, where the ceremony would take place."