15.05.2019-14:52:20 :: Something smarter than us is going to emerge


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https://www.independent.co.uk/life-style/gadgets-and-tech/news/pepsi-space-billboards-logo-satellite-ads-startrocket-a8872356.html

Soft drinks giant PepsiCo has consulted with a Russian space startup offering brands the chance to project their logos into the night skies via low-orbit satellites.

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These events transpired just after the time when the most powerful soft-drink company in the world pulled off the greatest feat of advertising in modern history.
Fired with the spirit of corporate enterprise, enthused with the idea of refreshing the whole of mankind, and not content that its famous logo was scrolled in neon from Red Square to Tierra del Fuego, it bought into a joint Russian-American space shot, and proclaimed itself from the heavens in a manner unknown since God Himself set his bow in the sky.
It launched two satellites, one at each pole, to project its name upon the eternal snows, so that it was visible in the telescopes of distant races and strange civilizations, which accordingly changed their names for our planet.
In the Arctic there evolved new species of red polar bears, foxes and seals, which were then too conspicuous to leave their boundaries of light and venture into the whiteness, and in the Antarctic the same effect was observed upon emperor penguins.
But this message was as nothing compared to its transformation of the moon. Hundreds of silver-suited workers with post gradual degrees in astrophysics and low-gravity hydraulics drove their specially designed spray-paint vehicles between hundreds of kilometers of carefully placed markers, until below, upon the earth, could be seen the company name resplendent, florescent, and unmistakable.
Anthropologists set out in droves to the remotest corners of mountain and rain forest in order to gather data on the effect of this lunar metamorphosis upon primitive thinking, and returned disappointed. Even the Navantes, the Cusicuari, the Kogi, the Acahuatecs, were familiar with the logo that could be found hanging from trees in areas presumed to be unexplored, that could be seen above the doorways of brush huts and painted upon the rocks of Mount Aconcagua.
But with the passage of time even the specially formulated paint could no longer withstand the conditions of our satellite. Sprayed with lunar dust, battered by meteorites, expanded and contracted by extremes of temperature, the writing began to break up until it appeared that the face of the moon was smeared with blood. People would look up at the sky of night, and shudder.

by Louis de Bernières