tak pojem 'nove media' je ovela starsi nez 90te roky..



plagat Claesa Oldenburga pre vystavu "New Media - New Forms: In Painting and Sculpture", 1960

"'New Media - New Forms: In Painting and Sculpture' was a two part group exhibition at the Martha Jackson Gallery that included work by Dada artists Hans Arp and Kurt Schwitters as well as artists who, at the time, were sometimes referred to as "neo" Dadaists: Jasper Johns, Claes Oldenburg, Robert Rauschenberg, Jim Dine and May Wilson. 'Paint on canvas' and 'flat collages' were excluded from the show which consisted mostly of installations and assemblages. Part one of the show took place from June 6 to 24, 1960 and part two from September 28 to October 22, 1960. Calling the show 'New Media' was reminiscent of the original Dada art movement. Richard Huelsenbeck, one of the founders of the Dada movement, referred to Dada art as the 'new medium' in his 1920 doctrine, En Avant Dada: A History of Dadaism. Huelsenbeck wrote that "The appropriation by Dada of... bruitism, simultaneity and, in painting, the new medium, is of course the 'accident' leading to the psychological factors to which the real Dadaist movement owed its existence," and that Picasso "invented the new medium. He began to stick sand, hair, post-office forms and pieces of newspaper onto his pictures, to give them the value of a direct reality, removed from everything traditional."" (z)