Lego is bringing something other than kids shows to the small screen with a Reality TV show for 2015. Jill Wilfert, Lego's vice-president of global licensing and distribution states that Lego is:

Exploring some reality competition show formats, which is new for us: the idea of becoming a Master Builder is something we think could be quite resonating.

You will continue to see us in this entertainment and content space. We are working on a new property that will launch with a TV series in 2015, and we are focusing on having real interactivity.
http://lego.gizmodo.com/a-reality-television-show-based-on-lego-how-1646286833