prepis
http://www.theguardian.com/commentisfree/2013/dec/30/we-need-to-talk-about-ted


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So what is TED exactly?

Perhaps it's the proposition that if we talk about world-changing ideas enough, then the world will change. But this is not true, and that's the second problem.

TED of course stands for Technology, Entertainment, Design, and I'll talk a bit about all three. I Think TED actually stands for: middlebrow megachurch infotainment.

The key rhetorical device for TED talks is a combination of epiphany and personal testimony (an "epiphimony" if you like ) through which the speaker shares a personal journey of insight and realisation, its triumphs and tribulations.

What is it that the TED audience hopes to get from this? A vicarious insight, a fleeting moment of wonder, an inkling that maybe it's all going to work out after all? A spiritual buzz?

I'm sorry but this fails to meet the challenges that we are supposedly here to confront. These are complicated and difficult and are not given to tidy just-so solutions. They don't care about anyone's experience of optimism. Given the stakes, making our best and brightest waste their time – and the audience's time – dancing like infomercial hosts is too high a price. It is cynical.

Also, it just doesn't work.
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