10 Things Every Creative Person (That’s YOU) Must Learn
by Chase Jarvis


http://blog.chasejarvis.com/blog/2011/10/ten-things-every-creative-person-must-learn/

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5. Aesthetic sensibilities actually matter.
You must develop a keen understanding of design, color, light, and composition. To just say “I know a picture when I like it” isn’t going to get you anywhere. You need to know –for your own sake as well as the sake of your clients who will ask you– WHY a photo is a great photo.

6. Simple is good.
Almost every photo that is bad has too much information. Outside of technical basics, the number one reason that most photos fail is because there is no clear subject. Often this is the case with design, film, fashion, you name it. Remove clutter, remove distraction. Tell one story, and tell it well.

8. “Value” is different from “price.”
Don’t compete on price alone. That is certain death in any creative field. Focus on delivering value and price yourself accordingly.