With more and more digital applications like the iPlayer being designed for TV viewing I think 2011 is going to be a big year for transmedia. In the UK, all the major TV channels are behind the launch of a new digital box called YouView. Built around common web standards, it’s a platform for developing and deploying interactive experiences on the TV. In the US, innovative start-ups like Kevin Slavin’s Starling application aims to make TV a more social experience. As such I predict that 2011 will be the year when digital applications start to make inroads into the front room. — Andy Budd, Clearleft