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Campaigns work. They are cost effective, can achieve a lot quickly, and their impact can be long-term. But they require smart thinking and well-defined goals. They need a campaign plan tailored to target audiences. They need to resonate intellectually and emotionally. Reason persuades but emotion motivates. Few nations possess the expertise or capacity to create these effects successfully. ... Egypt’s harsh security measures have sparked criticism. It has done better in convening dialogues at Al-Azhar university with extremist leaders to alter their interpretations of Islam and in spotlighting statements and books by those who recant political violence. http://www.defenceiq.com/article.cfm?externalid=3194&mac=DFIQ_OI_Featured_2010&utm_source=defenceiq.com&utm_medium=email&utm_campaign=DefOptIn&utm_content=9/21/10 |
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