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Selling unencrypted downloads would certainly make this possible, as it has in the music industry, but movie makers and other rightsholders have shown no inclination to offer such open copies of their work to the public. In Sweazey's view, most people understand why rightsholders want some limits on copying, but they can't abide the electronic tethers that DRM currently requires. They don't want to be told what to do and who to share their content with; what they want, he tells Ars, is for digital property to "complete the emulation of the physical world."

ololool, najlepsie je:

Given that digital content just isn't like physical content, I ask Sweazey why we might want to force it back into that model; why not provide truly open files for download, perhaps reserving traditional tethered DRM for rentals and streaming? His answer is that such freely-copiable goods breaks the basic business model of human commerce by making goods nonrivalrous; it no longer has aspects of a private good, and this makes it difficult to sell.

http://arstechnica.com/tech-policy/news/2009/09/goodbye-drm-hello-stealable-digital-personal-property.ars