There is actually a complicated invisible hierarchy of how much each person's comments matter; it determines which individuals, or combinations of individuals, get their way:

Here it is:

Client 48 points
CD 15 points
Director 10 points
You 6 points
Your partner 6 points
Editor 4 points
Account team 3 points
TV Producer 3 points
TV PA 1 point
Planner 1 point


So, for example, if absolutely everyone (49 points) disagrees with the Client (48 points) on something, the Client doesn't get his way. But all it takes is one Planner or TV Producer to side with the Client, and they win.

If you and your partner (12 points) disagree with the Director and Editor (14 points) then they will win, unless you have the TV Producer (3 points) as well.

Similarly, the CD (15 points) can overrule you and your partner (12 points) unless you have the Account Team (3 points) and a Planner (1 point) or TV Producer (3 points) too.

zdroj: scampblog, ktory dnes bohuzial uzavrel svoje brany. advertising blogy zacinaju byt fakt old fashioned a out, imho.