Bontrust: Increase In Currency :: Something smarter than us is going to emerge


node:	Bontrust: Increase In Currency
template:	4
parent:	reklama
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created:	14.05.2009 - 14:04:07

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ABSOLUT
KYBERIA

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Andreas Pohl, Creative Director, Optix

When the agency came to us with the idea to show the increase of money on the international market in connection with some kind of sexual relation, we were very enthusiastic. No doubt, we had to do this!

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fail

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prosim ta skus napisat preco je to pre teba "fail". dak.

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za prve, napad o sukajucich/tehotnych ludi vyobrazenych na bankovkach sme uz videli viackrat (v printoch).
za druhe, ked uz to robili, mali to urobit in camera. so skutocnymi papierovymi peniazmi, a nie 3D v pocitaci. vtedy by som tomu dal velky respekt za mega produkciu. takto z toho mam pocit cistej festivalovky, pubertalneho napadu, ktory mal uz asi kazdy co robil na investicnom briefe a cely ten hype na reklamnych blogoch okolo toho nechapem.

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ako stop motion animaciu? zo skutocnych bankoviek? no to si neviem predstavit celkom realne, ze by to lepsie vyzeralo aj ked osobne 3D nemusim, toto je celkom na poriadku si myslim. jedine co mi prekaza je hudba, sice nenapada ma v tomto momente nejaka vhodna alternativa, ale toto mi trocha vadilo.