I´m trying to aggregate behaviorist properties of famous objects, cognitive motions and collective memories to everyday, ordinary products. This is the first of a series of concepts called Collective Memories in ID.

This plunger is obviously inspired by Alfred Hitchcock, Psycho, from 1960.

Do me a favor, would you? If this product ever reaches the market, please, don´t go plunge your girlfriend´s mouth when she starts to talk about relationship stuff in the middle of your tv soccer game and this kind of crazy stuff, right? ;)

Rafael Morgan