Obama's election success is a victory for digital marketing

At the top of the list is, of course, the first African-American as president. As the front page of the New York Times declared on November 5/ "Obama - racial barrier falls in decisive victory". But he'd also be the first mixed race president or, as some others have pointed out, the first Hawaiian president. But the astounding and unlikely success of the Obama campaign by a one-term senator virtually unheard of just four years ago is being noted by others as a victory for the first "marketer" president.

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http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=63400&u=pg_dtl_art_news&m=pg_hdr_art