Dove: "Onslaught"
Ogilvy & Mather, Toronto
Part of Dove's "Real Beauty" campaign, this commercial shows a wide-eyed little girl being barraged by ads promising to make a woman "younger, smaller, tighter" and ending with the line, "Talk to your daughter before the beauty industry does." It's a compelling 60 seconds that makes a gal want to lather up in gratitude. Unfortunately, Dove is owned by Unilever, which advertises its Axe body spray to men using a lingerie-and-stiletto-clad girl rock band called the Bom Chicka Wah Wahs. What do we tell our daughters about that?