"The new marketing function of the creative sector is perhaps best illustrated by the recent project of Sandberg called Artvertising. It involves the facade of the Sandberg fine arts and design faculty being turned into a huge billboard filled with logos of predominantly major companies and also some smaller cultural projects. Following the model of the Million Dollar Homepage, the sixteen thousand tiles of the facade (35 x 29cm each) were sold for 20 euros a piece, making sure to mention that all the business savvy people of the office park Zuid As would be passing on the adjacent ring road. A small blurb from the website of Artvertising:
“Every self considered art or design intellectual ends up twisting his or her nose to the so-called ‘commercial world’. Art, culture, criticism is what it matters. But we don’t think so. We believe that now, more than always, the world is ruled by commercial and economical relationships. Culture defines, and most important, is defined these days by market dynamics.”
The Sandberg project is a beautiful illustration of the state of art in the Entrepreneurial City. Perfectly vacuous, it’s like a bubble that’s bound to burst. The accomplishment of the project – note also its grammatical bluntness – is that it becomes at once the tool of critique and its object; the embodiment of post-critical art, stretched beyond the cynical dystopias of Rem Koolhaas. However, it did not fail in sparking some resistance during its one month’s existence, it was modestly vandalised by a group calling itself the ‘Pollock commando’, wanting to reclaim the facade as a “public canvas” by throwing paint bombs on it."



video: http://reageerbuis.com/?entry=55
http://indymedia.nl/nl/2006/12/41476.shtml