Sometimes too much really is TOO MUCH!

According to reports, the bidding for the Brangelina twins' first baby pictures is currently at $15 million!!!!

OK! and People are supposedly the only two mags in the running for the pricey opportunity to snap the world's most anticipated twinsies.

They've got deep pockets!

We assume the money money money will go to a charity.

This is all about ego.

Paying that much for celebrity photos is not good business. Each mag just doesn't want their competitor to get the exclusive!