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http://timesonline.typepad.com/comment/2008/04/the-original-lo.html

New logo of UK Office of Government Commerce

So FHD, the prestigious London branding agency, has been brought in to devise, among other things, a new logo. And here, courtesy of The Register, it is:





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 pe:      29.04.2008 - 01:48:35 , level: 1, UP   NEW
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"The proposed version, which you have sent over, has been shared with staff, and is now going through final technical stages. It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters 'OGC' - and is not inappropriate to an organisation that's looking to have a firm grip on government spend!"

He concluded: "The new identity has been extremely well received, as it presents a very clean, uncluttered and modern identity."

A spokesman for the OGC