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kaviarenská kritika Facebooku ![]() medialna tvar Facebooku, Mark Zuckenberg ---- ..Facebook is a well-funded project, and the people behind the funding, a group of Silicon Valley venture capitalists, have a clearly thought out ideology that they are hoping to spread around the world. Facebook is one manifestation of this ideology. Like PayPal before it, it is a social experiment, an expression of a particular kind of neoconservative libertarianism.. ..Although the project was initially conceived by media cover star Mark Zuckerberg, the real face behind Facebook is the 40-year-old Silicon Valley venture capitalist and futurist philosopher Peter Thiel. There are only three board members on Facebook, and they are Thiel, Zuckerberg and a third investor called Jim Breyer from a venture capital firm called Accel Partners.. ..Thiel is widely regarded in Silicon Valley and in the US venture capital scene as a libertarian genius.. [] ..He has made money by betting on rising oil prices and by correctly predicting that the dollar would weaken.. [] ..A philosophy graduate from Stanford, in 1998 he co-wrote a book called The Diversity Myth, which is a detailed attack on liberalism and the multiculturalist ideology that dominated Stanford. He claimed that the "multiculture" led to a lessening of individual freedoms.. Thiel says that PayPal was motivated by this belief: that you can find value not in real manufactured objects, but in the relations between human beings.. ..Thiel's philosophical mentor is one René Girard of Stanford University, proponent of a theory of human behaviour called mimetic desire. Girard reckons that people are essentially sheep-like and will copy one another without much reflection. The theory would also seem to be proved correct in the case of Thiel's virtual worlds: the desired object is irrelevant; all you need to know is that human beings will tend to move in flocks.. (odstavec o prepojení investora do Facebooku s CIA so zámerom ľahšieho prístupu k databázam už snáď ide moc ďaleko) ..On November 6 last year, Facebook announced that 12 global brands had climbed on board. They included Coca-Cola, Blockbuster, Verizon, Sony Pictures and Condé Nast. All trained in marketing bullshit of the highest order, their representatives made excited comments along the following lines: ..[].. "This is beyond creating advertising impressions. This is about Blockbuster participating in the community of the consumer so that, in return, consumers feel motivated to share the benefits of our brand with their friends." ..[].. We are seeing the commodification of human relationships, the extraction of capitalistic value from friendships. http://www.guardian.co.uk/technology/2008/jan/14/facebook |
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