Initially inspired by South Park’s “Quest for Ratings” episode, Supercuuute is a study in the pure joy and delight that baby animals, specifically puppies and kittens, elicit from the viewer. Graphically shot against a black back- drop, the individual portraits of each little baby mesmerize and transfix one with the innocence and preciousness of new life. One cannot help but feel happy in the presence of such adorable creatures. GH avisualagency then juxtaposed each animal with a specific Nokia phone, alluding to each phone being like one’s new pet. Renowned sound designer Brian Emrich (Requiem for a Dream, Pi, Phone Booth, One Hour Photo) accentuates it all with his slightly nostalgic, exuberant soundtrack. Supercuuute is geared tow-ard retail therapy, based upon the idea that smiling releases endorphins in the viewer’s body, providing a natural high.


http://www.ghava.com/Projects/NokiaFlagshipsSupercuuute