fucking bullshitting!

I just contacted the author about his notion that in communism the brands were produced just to give us an illusion of having a choice.

my argument is that Henkel is the producer of Ariel, Persil, Rex/Tix and a handfull of other brands at the same time (and PG, Unilever and a lot of other companies are doing the same) and it's definitely not because they're producing a lot of different products. it's just the brands, baby.

and it's the same same illusion.