http://www.eugeneweekly.com/2005/08/25/news.html#2

Danielle, a third-grader who attends a public elementary school in Eugene, is auctioning off ad space on her backpack, school supplies and clothing for the entire school year. The little girl is pictured grinning on her eBay auction site, long brown hair cascading down one shoulder and a backpack slung over the other, with "YOUR AD HERE" written on the strap. "You are bidding on a rare ad space opportunity on a GORGEOUS, very popular, outgoing and active 8-year-old," the auction reads. "Every time Danielle gets on the school bus, walks down the hall, your company name will be seen EVERYWHERE!"