TESCO is a box used to sell things to people.

But it is so much more. It is a temple with a moral mission: TESCO must bring the comfort of the West to those poor souls who suffered under communism. They need every product right now and at the same time or else they will die unhappy.

And it has a deep mystical meaning. It is like the anthill, and we are the worker bees. We take the little bits of paper there and we bring back the objects that we need to make our civilization right. It is not a question of logic, it is instinct or the natural law.

But there are many anthill-temples, and all of them want followers, believers. Each temple gives us a different reality and we do not know how lucky we are! It is for us to choose which reality we want to build, the TESCO reality, the Carrefour reality.

And let me tell you, the most beautiful realities are sold in Ikia. If you have not gone to Ikea, you must go there as soon as you can. They have already designed your kitchen and your bedroom for you. You can walk inside and decide if the reality is for you or not - or if you want to mix and match your realities, one spoon at a time.

Reality is dead, and now we feast on its flesh! This is the golden age!